PPC – The Businesses Easy Traffic SourceTuesday, July 3, 2012 10:34
People around the world type hundreds of millions of queries into search engines and don’t pay a dime, but the search industry takes that free into expensive gold value. Search engines do this by asking companies if they want to pay for their targeted audience.
Here is how this works.
Businesses enroll in a search engine’s advertising program and creates Pay-Per-Click ads that are driven by keywords. They choose words or phrases that are relevant to their business. A custom boot dealer in Dallas, Texas might use the keywords “custom boots in dallas”. This ad will pop up when entered those words and the boot dealer does not pay unless the customer clicks on that ad. When clicked the boot dealer pays even if the customer doesn’t buy anything.
For a higher place in the Pay-Per-Click ads the businesses bid until the highest wins and that business gets to go first in the advertising section of the search-engine.
This is a revolution in marketing because if someone needs to sell something fast they can just quickly set up a Pay-Per-Click account and market their business in minutes!