Bradley Is Cool » Business

Another Reminder

Bradley Nordstrom — Fri, 29 Jul 2011 16:18:11 +0000

Just to let you guys know I added some more ad spaces to the right and if you guys are interested they are now only $10 each for a whole month.So if you would like any of those ads just click the ad you want and the rest is simple.

Thanks,
Bradley Nordstrom

Negative Comments,Great!

Bradley Nordstrom — Fri, 15 Jul 2011 14:46:02 +0000

Handling Negative Comments

A lot of people have experienced bad commenting on their blogs including me.The commentators are unhappy of the advertising rates,reviews,or just a simple blog post.They say my traffic will go down.But what they don’t know is that THEY JUST MADE MY BLOG BIGGER!!!

Negative Comments Are A Good Thing

Negative comments are what you should be waiting for as an indication of growth.This is a general rule to keep in mind:as your blog gets bigger,the number of negative comments increases.Don’t look at negative comments in a blog as a bad thing.It’s really a good thing–your blog is growing!A blogging rule to remember:if you’re not pissing somebody off,you’re not doing it right.This does not mean you should purposely try to piss readers off.That would be dum. What is does mean is you cannot please everyone all the time and you shouldn’t even try.That goal is not possible no matter how much we wish for it.The blogsphere is too diverse a place for everyone to be happy with what you have to say or do.

Negative Comments Encourage Discussions

Let’s face it,a blog comment section would be pretty boring if everyone replied,“Great post! I completely agree with you.”

Having a negative comment show up in a post encourages discussions among the readership.It’s the same as a flame war in a forum.While many people say flame wars are bad,most forum owners won’t stop it once it starts because it generates a lot of traffic and traffic equals money.

People Who Say They Are Leaving Really Don’t

No one really completely leaves a site.They may not visit as often as they used to but it’s rare for anyone to never come back.I’ve had commentators post that my blog had changed for the worst and they’re leaving and never coming back.The next day,they’re flaming me again for another post.

credit to john chow

IZEA Made Public!

Bradley Nordstrom — Thu, 14 Jul 2011 01:32:52 +0000

As some of you might know IZEA the company who owns Pay Per Post,has just become a public company and you can now trade stocks on the stock.Right now IZEA is at $2.50 a trade and rising.IZEA’s stock name is pretty awesome because it is IZEA itself.So if you are a stockbroker I would for sure go ahead and quickly buy some of the IZEA stocks before they get worth more.To me it is a great investment.
“This represents a major milestone for our company”,said Ted Murphy,CEO of IZEA.“I am pleased to have completed this transaction,as it enables us to broaden our investor base and create a liquid market for our stock.As a publicly-traded company,we believe that we will be in a better position to take advantage of the growing opportunities emerging in our industry.”
The company raised $3.3 million through the sale of common stocks and warrants.“We have spent the last few years focused on the development of our technology platforms and building our publisher network.The company is now in a position to more aggressively expand our strategic sales efforts with agencies and brands,”said Murphy.

Static Media

Bradley Nordstrom — Tue, 05 Jul 2011 18:52:05 +0000

What Do They Do?

They offer a variety of different internet marketing services including SEO,PPC,social media management and much more.How’s your internet presence?

View our services….

Who They Are.

They are an Internet marketing firm located in Salt Lake City,Utah and have been involved with Internet marketing for over 10 years.They’ve helped many businesses,locally and nationally,generate millions of dollars in sales and increase their online presence.

Why Internet Marketing?

With most forms of traditional marketing it can be hard to measure your return on investment.Businesses need to take a close look at where they put their dollars to make sure that every penny is put to good use.

Internet marketing allows you to laser-target who sees your ads and even customize the demographic your site is geared to.Contact them and let’s come up with a unique plan for your business.
Get Noticed.We Guarantee It.

We help your website get noticed and ranked on the internet using strategic Internet marketing methodologies.By leveraging search engine optimization,social media,and pay per click advertising.

Web traffic is nothing without return on investment.At Static Media, we’re results-obsessed.

Money For Nothing

Bradley Nordstrom — Tue, 17 May 2011 22:38:38 +0000

Cindy Cashman took an old idea and added a twist to it and made a fortune in the information business.Cindy was able to purchase a huge mansion on a lake in Texas,having made over a million dollars from marketing her specialty book,which she published with a partner.You might have seen her book,Everything Men Know About Woman,by Dr.Alan Francis (her pseudonym).But here’s the real amazing part:Cindy’s book is totally blank!There isn’t a single word printed in the 128 pages of this paperback!And yet women bought this book by the caseload.A hundred books at a time to give to their friends!Cindy made enough to retire.
Stan Miller loved to collect quotes.He started when he was 16 years old and continued until after he was married.For Christmas,he and his new wife,Sharon,decided that a complied collection of all his quotes and stories would be a good Christmas gift.So he went to a printer to ask how much it would cost to have a hundred copies printed and bound.She said it would be cheaper to have 1,000 copies made.She quoted him $1,000 for 1000 copies.Stan thought that sounded like a good deal so he ordered 1000 copies.Unfortunately,when the bill came,it was $10,000 instead of $1,000!The secretary had misplaced a ZERO!
Stan and Sharon were devastated.In desperation Stan took a few copies to the local university book store,but the bookstore didn’t want them.But they did agree to let him leave a dozen copies on consignment.When Stan came back a week later all the books were gone…much to everyone’s surprise.The book took off like hotcakes,and now more than a million copies of several versions of this book have been sold.That was over 25 years ago and the checks are still flowing.The secretary’s silly mistake had turned into a million-dollar godsend.By the way,the name of Stan’s book is Especially for Mormons.There are now six volumes of quotes,stories,and thoughts all designed to inspire and warm the heart.
You too,can turn you expertise/passion/hobby into lifetime streams of cash flow.There is a book inside you.And there is a audience for that book.You can create an endless variety of products from the same information.The income is residual.You produce it once,and it keeps paying you back,sometimes for decades.

Seven-Step Getting-Started Action Plan For Info-Preneurs

Bradley Nordstrom — Mon, 16 May 2011 18:46:10 +0000

1.Selct a subject that matches your passion/expertise.

Weight loss
Nutrition
Relationships
Sports
Investments
Stocks
Real Estate
Business
Management
Sales
Marketing
Advertising,PR
Asset Protection
The Internet
Computers
Time Management
Addictions
Hobbies
Languages
Fear
Emotional Issues
Entertainment
Public Speaking

2.Find the hungriest fish on the lake.Do research online and with mailing list brokers to find groups of hungry fish.
3.Discover the kind of bait your fish have been biting on.his is called market research.Study what bait other fisherman have been successfully using.Or talk to the fish yourself.Just what do your potential customers want?Call them up.Ask.Ask.Ask.Find out what information is vital to them how they want that information.
4.Design your own unique bait.Ask your target fish what they don’t like about your competitor’s product.Ask them what they would add to your competitors product to make it perfect.Ask them what they would delete from your competitors product that is not necessary.Ask them to design it exactly the way they want it.
5.Test your bait.As we said before,marketing is the key.Having determined your USP,you have to create advertising that causes people to ACT!
6.Roll out your campaign.Not only can you roll out a single information product,but your can launch multiple versions of the same information:tapes,videos,seminars,newsletters,infomercials,home study courses,manuals,CD’s,DVD’s,etc.Your hungry fish will want to buy your information in a myriad of ways.
7.Enjoy the life style of an info-preneur.Work from home or anywhere in the world.

The Book Within You:There Is A Book In You

Bradley Nordstrom — Thu, 12 May 2011 22:36:46 +0000

Many people believe that all people–including you–have at least one good book in them.You have enough information and experience in your head right now to turn into a lifetime stream of income.With some proper positioning,your book can be become the corner stone of an information empire.An information empire?Well,at the very least,a modest stream of income that could support you and your family (if you have one).
Almost all success books start off with a miserable failure.The author tells how he or she to be fat,poor,ugly,unhappy,lonely,addicted or dead and through some miracle,willpower,or newfound knowledge was able to overcome failure and rise to the heights of success.Many authors now produce books,seminars,newsletters,tape programs,video courses,speeches,consulting,relationships,and infomercials.They turned their “failure-to-success” story in a fortune.
What is your story?Everything in your life has value.The failures.The successes.It’s all part of the equation.One mediocre idea with some good marketing can generate a lifetime stream of cash flow.And with some luck can turn into millions.So figure out how to turn your life around and then tell the rest of us how you did it.
there are three essential skills of the successful info-preneur.

Skill #1:Targeting:Finding Schools Of Hungry Fish.Think of your market as a school a fish.Is it a growing or declining school of fish?Does your market contain enough fish?Is it easy to find where they are and what their feeding pattern is?Are they really hungry?Is the weather cooperating?Does a certain bait make them go into a “feeding frenzy”?Are they willing to come out of the safe,dark depths to fight for this new bait?Can you catch them?
Skill#2:Baiting:Creating Irresistible Bait.Find a way to offer your expertise in such a way that the fish “rise to bite in a “feeding frenzy.”Basically,there are no really now or totally unique human needs or wants.The have been the same way for millennia.Sex,money,self-esteem,health,God,relationships,beauty.You information should tap into one of these universal needs/wants with just the right bait at just the right time.
Skill#3:Lifetiming:Landing Lifetime Customers.With just a few thousand loval customers,you can create a powerful information business.If each customer spends just $100 a year for your information,you can make $100,000 a year with as few as a thousand customers.If you can find a thousand customers to spend $1,000 a year,you can create a million-dollar-year-business.The secret is to take care of your “fish” once you have landed them,and they’ll be with you for life.

Info-Preneuring–A Million-Dollar Business For Everyone

Bradley Nordstrom — Fri, 06 May 2011 17:05:41 +0000

There is no better way to make millions than an info-preneur.This strange word is a twenty-first century hybrid of information entrepreneur.In simple language,you market and sell information–either yours or someone else’s.

In the process you get to share:

knowledge
entertainment
adventure
hot-to-do
how-to-be
inspiration
little-known secrets
your life or the life of another
special interests
hobbies
work habits
observations
successes or failures
imagination
spirit
soul
love
enthusiasm
humor of sadness (as we have done for many years) with others
ways to make millions and love life to its fullest at the same time!

By being an info-preneur you change,not just immediate surroundings and people with whom you have direct contact,but the world.
You make a difference!In return the world pays you handsomely for sharing.
There is not an easier or less costly business in the world to engage in.Think of it:You manufacture from your mind or the mind of another and harvest it without huge tooling,production,and manufacturing costs.
Let’s face it,today you can produce a book for nothing except time.How is that possible?Simply write a book,and sell it electronically as an ebook.No print costs,no delivery costs!The money you earn for doing this can be automatically deposited in your bank account.Yes,this new twenty-first century system is in place and operational,right now,and many authors are discovering the rewards of being their own publishers.
Furthermore…You can use the revolutionary print-on-demand printing system.It is remarkable.All you do is write the book,lay it out so it looks like a book,and send it by e-mail to the printer.Within two weeks,you have your book delivered to your doorstep or delivered to your customers,automatically.You can print as few as 25 books for as little as a penny a page and about $1.50 for the cover.Today,anyone can be a published author.
More Revolutionary…You don’t even have to write your book.You can talk it.There are several voice-activated programs that will place those words hidden in your brain onto the computer screen via voice,not fingers.
More Wonders Still…There are simple systems that will guide you through writing your book in a weekend,a week,or a month.
In the next post Tomorrow or Monday,you’ll find the seven-step system for turning information into cash.

Anti-Marketing:Attracting Perfect Customers

Bradley Nordstrom — Thu, 05 May 2011 22:18:01 +0000

Before the “Cinco De Mayo” post we’ve learned how to manifest abundance.Now let’s apply these principles to marketing.The techniques of traditional marketing (advertising,promotion,PR) are very left-brained–numbers,quotas,databases,closing ratios,CPM,and so on.What you are about to learn is right-brain marketing.It’s beyond permission marketing.In fact,it’s so revolutionary,we call it antimarketing.

Stacy Hall and Jan Brogniez,in their powerful book “Attracting Perfect Customers”,say that the main reason why so many businesses fail is precisely because they wastes so much money on traditional marketing in finding or “targeting” customers.

Hall and Brogniez propose that it is time for us to question those who say “it is difficult to find new customers,that we have to steal them from our competitors,and that we have to keep meeting our customers’ ever-increasing and outrageous demands in order to keep them as our customers.” Instead,they recommend applying principles of attraction “to envision perfect customers easily and flocking to your doors on a regular basis.”

What!?Does this mean cutting ad budgets and scrapping dead mail campaigns?Yes!Hall and Brogniez have amassed impressive success stories with campaigns large and small to prove their point.”There is a longheld adage that 20% of a business’ customers account for 50 to 80% of the profits.If these 20% account for the vast majority profits,why does the company need the other 80%?Is it possible to build a business where every customer is ‘the best’ or,as we would say,the ‘most perfect’?”

Yes.”It’s the difference between working hard to find customers and having them attracted to your organization as if ‘by magic.’”

So how do you do it?You begin by asking four critical questions of your business:

1.What does my perfect customer look like?(Imagine your ideal customer.)

2.What makes my perfect customer tick?(What inner values drive him or her?)

3.Waht do I want my perfect customer to expect of me?(Rather than doing marketing research to discover what your customers want,this question is to help you get clear about what YOU want to provide!In other words,if you want to take Fridays off,you want to attract customers who will expect that of you.)

4.What do I need to improve about my business to attract more perfect customers?

According to Hall and Brogniez:”The clearer you become in what you want your perfect customers to expecgt from you,the more of them will appear-quickly and easily.”

We encourage you to use both traditional “left-brained” finding strategies combined with these new “right-brained” attracting strategies to maximize your marketing efforts.

The Best Way To Market Your Business And Fast

Bradley Nordstrom — Wed, 04 May 2011 01:12:07 +0000

Marketing is the oxygen of your new business.Dan Kennedy,the great marketing guru,illustrates the power of marketing with the results of two almost identical ad headlines.Guess which of the following ads out pulled the other by a factor of eight to one.

Headline #1:Put Music into Your Life
Headline #2:Puts Music Into Your Life

They look similar.But if the first headline generated $10,000,the second one would have generated $80,000.It’s the difference between survival and enormous success.In this article I will teach you the essentials of marketing success in three simple steps.

Step #1:Look For Addicts.No,we’re not talking about drug addicts,but addicts in the positive sense.Everyone of us is positively addicted to something-exercise,weight lifting,golf,sports,Beanie Babies,food,hobbies,dieting,Hagen Dazs,chocolate,money,prayer,pregnant mothers,video games,Starbucks.Addicts make the best customers.Addicts buy quickly and more often.Addicts talk to other addicts.Your motto:Addicts R US.

Step #2:Make Your Ads Addicting.You’ve heard about USP-Unique Selling Proposition.Here’s how to make your USP really addicting in a positive way.

Ultimate Advantage.What one benefit does your customer “get” that they won’t get from a competitor?Gold prospectors in the 1870′s bought Levi Strauss jeans because their jeans were reinforced with patented copper rivet.Nobody else could compete,so Levi’s became the standard for toughness in men’s work clothing.What’s the “copper rivet” for your product?You must find it and flaunt it.

Sensational OfferDo you recognize a good idea when you see it?Eight music CD’s for only 1 cent!Now,that’s a good deal!It made Columbia House a fortune.What bonuses could you offer to “sweeten” your deal?An extended warranty?A discount coupon?A valuable special report?A free CD-ROM?Something that doesn’t cost much but gives high perceived value.Build into your pice enough room to offer “surprise” bonuses.

Powerful PromiseOffer a clear,unmistakable,no-questions-asked guaruntee.Then supercharge it.Marriot Hotels promises:”Your Meal In 30 Minutes Or It’s Free.”Now that’s a promise with Teeth!Make powerful promises you can keep.

Step #3:Leverage Your Efforts With Joint Venture Partners.Hook yourself up with people who already have relationships with existing groups of positive addicts.Get their endorsement to introduce your product to their clients/customers for a split of the profit.Rather than competition,think cooperation.
Look for addicts.Make sure marketing addicting with a powerful USP.Leverage yourself with partners.Reviewing this list one minute each day will put you ahead of 99% of all businesses in the world.I Promise.